- Ecologist in: creating a roadmap to FAIR standards for their particular subfield / data management / locating open data / increasing their visibility to FAIRsFAIR.
- E-infrastructure developers, and data mangers in understanding the landscape of complex and diverse ecological data, and the needs and fears of the ecological research community
- Funders and publishers, in creating incentives to increase the FAIRness of the data ecologists create and publish.